{"title":"Subscribe \u0026 Save","description":"\u003cp style=\"text-align: left;\"\u003eBetter for your curls, Better for your routine. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eSubscribe to your favourites, save up to 10% and have them delivered automatically, with the flexibility to pause, skip or cancel whenever you choose.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eClick on your favourites, choose your frequency and apply to cart - it's that simple. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eLet us Look After your Natural Curls so you can get on and Live your Best Life. \u003c\/p\u003e","products":[{"product_id":"deep-cleansing-shampoo","title":"Deep Cleansing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eVegan sulphate-free shampoo for curly, coily \u0026amp; afro-textured hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e'\u003cstrong\u003eBest Textured Shampoo \u0026amp; Conditioner'\u003c\/strong\u003e Finalists at \u003ca title=\"Shampoo Award Finalist at Hair Awards 2025\" href=\"https:\/\/shedidandparrish.co.uk\/blogs\/awards\/hair-awards-2025-shampoo-conditioner\"\u003eHair Awards 2025\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eClever formulation that lathers the cleaner the hair becomes.  \u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eHydrating shampoo that reduces detangling time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eFragrance Free, Ideal for sensitive scalps\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eNeutral pH keep scalp balanced\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003ePump Sold Separately \u003c\/strong\u003e- Help minimise plastic waste\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePair with \u003c\/span\u003e\u003ca style=\"font-size: 0.875rem;\" href=\"https:\/\/shedidandparrish.co.uk\/collections\/all\/products\/deep-conditioner\" title=\"Award-winning Conditioner for textured and curly hair\"\u003eShedid \u0026amp; Parrish Deep Restoring Conditioner \u003c\/a\u003e for the perfect wash day.\u003c\/p\u003e","brand":"Shedid \u0026 Parrish","offers":[{"title":"275ml","offer_id":43721808937113,"sku":"SP0001","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4535\/8489\/files\/1_03914694-b266-4f06-ab97-b58ee6a60516.png?v=1768822635"},{"product_id":"deep-conditioner","title":"Deep Restoring Conditioner","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eNourishing conditioner for curly, coily \u0026amp; afro textured hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e'Best Inclusive Beauty Conditioner'\u003c\/strong\u003e \u003ca title=\"Shedid \u0026amp; Parrish wins at The Beauty Shortlist Awards 2025\" href=\"https:\/\/www.thebeautyshortlist.com\/2025\/03\/07\/the-winners-2025-beauty-shortlist-awards\/\"\u003eThe Beauty Shortlist Awards 2025.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e'\u003c\/span\u003e\u003cstrong\u003eBest Textured Shampoo \u0026amp; Conditioner'\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"Shampoo Award Finalist at Hair Awards 2025\" href=\"https:\/\/shedidandparrish.co.uk\/blogs\/awards\/hair-awards-2025-shampoo-conditioner\"\u003eHair Awards 2025\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eMelts away knots \u0026amp; tangles, reduces breakage and prevents frizz. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eNourishes \u0026amp; rich in necessary fatty acids for thirsty curls \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eProtects hair against daily manipulation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eStrengthens curls to stand up to styling \u0026amp; harsh treatment\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePump Sold Separately\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e- Help minimise plastic waste \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePair with the \u003c\/span\u003e\u003ca title=\"suphate free vegan cleansing shampoo\" href=\"https:\/\/shedidandparrish.co.uk\/products\/deep-cleansing-shampoo\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eShedid \u0026amp; Parrish Deep Cleansing Shampoo\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e for the perfect washday\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Shedid \u0026 Parrish","offers":[{"title":"275ml","offer_id":37522884100249,"sku":"SP0002","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4535\/8489\/files\/2_333d3f9e-570c-4fac-ae12-dbb8cdfcf66b.png?v=1768823225"},{"product_id":"leave-in-conditioner","title":"Silky Leave In Conditioner","description":"\u003cp\u003e\u003cmeta http-equiv=\"CONTENT-TYPE\" content=\"text\/html; charset=utf-8\"\u003e \u003cmeta name=\"GENERATOR\" content=\"OpenOffice 4.1.5  (Unix)\"\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\n@page { margin: 2cm }\n\t\tP { margin-bottom: 0.21cm }\n--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003e'Best Inclusive Beauty Leave-in Conditioner'\u003c\/strong\u003e Winner at \u003ca href=\"https:\/\/www.thebeautyshortlist.com\/2025\/03\/07\/the-winners-2025-beauty-shortlist-awards\/\" title=\"Shedid \u0026amp; Parrish wins at The Beauty Shortlist Awards 2025\"\u003eThe Beauty Shortlist Awards 2025.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eLightweight, luxurious textured conditioner that strengthens, nourishes and protects.  Delivers great slip and reduces frizz for healthy shiny locks.  \u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eDoubles as a rinse out conditioner for finer hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eStrengthens hair up to 35%  \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eSulphate Free, Paraben Free, Silicone Free, Free from Harsh Alcohols\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePlastic Free bottle to minimise plastic waste \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePurchase pump separately (Full size only)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePair with the \u003c\/span\u003e\u003ca href=\"https:\/\/shedidandparrish.co.uk\/products\/afro-butter\" title=\"Award winning textured product Afro Butter\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eShedid \u0026amp; Parrish Afro Butter \u003c\/span\u003e\u003c\/a\u003e\u003ca title=\"Award-winning Conditioner for textured and curly hair\" href=\"https:\/\/shedidandparrish.co.uk\/collections\/all\/products\/deep-conditioner\" style=\"font-size: 0.875rem;\"\u003e\u003c\/a\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003efor braids and twists or \u003ca href=\"https:\/\/shedidandparrish.co.uk\/products\/curl-control-serum\" title=\"Hair repair \u0026amp; Frizz control Curl Control Serum\"\u003eShedid \u0026amp; Parrish Curl Control Serum\u003c\/a\u003e for the ultimate frizz control\u003c\/span\u003e\u003c\/p\u003e","brand":"Shedid \u0026 Parrish","offers":[{"title":"275ml","offer_id":37522896191641,"sku":"SP0003","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4535\/8489\/files\/5_33a9486b-238c-49d4-a598-09618d17eae2.png?v=1768823565"},{"product_id":"curl-styler","title":"Curl Styler","description":"\u003cp\u003e\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"CONTENT-TYPE\"\u003e \u003cmeta content=\"OpenOffice 4.1.5  (Unix)\" name=\"GENERATOR\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e'Best Inclusive Beauty Product for Curls'\u003c\/strong\u003e Winner at \u003ca href=\"https:\/\/www.thebeautyshortlist.com\/2025\/03\/07\/the-winners-2025-beauty-shortlist-awards\/\" title=\"Shedid \u0026amp; Parrish wins at The Beauty Shortlist Awards 2025\"\u003eThe Beauty Shortlist Awards 2025.\u003c\/a\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\n@page { margin: 2cm }\n\t\tP { margin-bottom: 0.21cm }\n--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eDefines, holds and moisturises the curl without the need for heat application.  Enriched with cold pressed Shea, jojoba and avocado oils which enhance health, shine, vitality and reduce breakage.  Protects hair from UV ray, pollution and heat damage.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eHeat protects by 30%*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eProtects from sun \u0026amp; powerful UV rays up to 30%\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eProtects again pollution by 30% \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eSulphate Free, Paraben Free, Silicone Free, Free from Harsh Alcohols\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePlastic Free packaging to minimise plastic waste \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e*tested up to 200 degrees\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePair with the\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003ca href=\"https:\/\/shedidandparrish.co.uk\/products\/afro-butter\" title=\"Award winning textured product Afro Butter\"\u003eShedid \u0026amp; Parrish Silky Afro Butter\u003c\/a\u003e for the ultimate in hair health and strength.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shedid \u0026 Parrish","offers":[{"title":"300ml","offer_id":38099733414041,"sku":"SP0006","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4535\/8489\/files\/3_7a30bc60-dc68-40ba-afc1-1de047e03b45.png?v=1767791755"},{"product_id":"afro-butter","title":"Afro Butter","description":"\u003cp\u003e\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"CONTENT-TYPE\"\u003e \u003cmeta content=\"OpenOffice 4.1.5  (Unix)\" name=\"GENERATOR\"\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\n@page { margin: 2cm }\n\t\tP { margin-bottom: 0.21cm }\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\n@page { margin: 2cm }\n\t\tP { margin-bottom: 0.21cm }\n--\u003e\u003c\/style\u003e\n\u003cp class=\"western\"\u003e\u003cstrong\u003e'Best Inclusive Beauty Hair Treatment'\u003c\/strong\u003e Winner at \u003ca title=\"Shedid \u0026amp; Parrish wins at The Beauty Shortlist Awards 2025\" href=\"https:\/\/www.thebeautyshortlist.com\/2025\/03\/07\/the-winners-2025-beauty-shortlist-awards\/\"\u003eThe Beauty Shortlist Awards 2025.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"western\"\u003e\u003cstrong\u003e'Best New Textured Hair Product' \u003c\/strong\u003eSilver Winner at the \u003ca href=\"https:\/\/hpcimedia.com\/pure-beauty-awards\/uk\/\" title=\"Pure Beauty Awards London 2021 Best New Textured Hair Product\"\u003ePure Beauty Awards London 2021.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"western\"\u003e\u003cstrong\u003e'Highly Commended'\u003c\/strong\u003e at the \u003ca href=\"https:\/\/shedidandparrish.co.uk\/blogs\/awards\/natural-health-beauty-awards-winners\" title=\"Natural Health Beauty Awards Winner\"\u003eNatural Health Beauty Awards\u003c\/a\u003e for \u003cstrong\u003e'Best Afro Hair Product'\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eLuxurious whipped butter texture that penetrates deep into the follicle for lasting moisture retention, softness and nourishment.  Delivers soft manageable, stronger hair.  Protects from UV ray, pollution and heat damage\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eHeat protects by 30%*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eProtects from sun \u0026amp; powerful UV rays up to 30%\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eProtects again pollution by 30% \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eSulphate Free, Paraben Free, Silicone Free, Free from Harsh Alcohols\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePlastic Free packaging to minimise plastic waste \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e*tested up to 200 degrees\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePair with \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003ca href=\"https:\/\/shedidandparrish.co.uk\/products\/leave-in-conditioner\" title=\"Ultimate slip, nourishing Silky Leave in Conditioner\"\u003eShedid \u0026amp; Parrish Silky Leave in Conditioner\u003c\/a\u003e for the perfect protective style combo.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shedid \u0026 Parrish","offers":[{"title":"300ml","offer_id":43466380017817,"sku":"SP0005","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4535\/8489\/files\/4_17d05047-dd0e-4297-8d83-bd7dc37a4410.png?v=1767791726"},{"product_id":"curl-control-serum","title":"Curl Control Serum","description":"\u003cp\u003e\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"CONTENT-TYPE\"\u003e \u003cmeta content=\"OpenOffice 4.1.5  (Unix)\" name=\"GENERATOR\"\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\n@page { margin: 2cm }\n\t\tP { margin-bottom: 0.21cm }\n--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eProtect, repair \u0026amp; strengthen damaged, dry, split ends.  Adds shine, reduces frizz and holds \u0026amp; defines a natural curl.  Protects hair from UV ray, pollution and heat damage. \u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eHeat protects by 30%*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eProtects from sun \u0026amp; powerful UV rays up to 30%\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan lang=\"EN-US\"\u003eProtects again pollution by 30% \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003eSulphate Free, Paraben Free, Silicone Free, Free from Harsh Alcohols\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePlastic Free bottle to minimise plastic waste \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"EN-US\"\u003ePurchase pump separately (Full size only)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e*tested up to 200 degrees\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePair with the\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003ca href=\"https:\/\/shedidandparrish.co.uk\/products\/curl-styler\" title=\"Moisturising, Defining, Nourishing Curl Styler\"\u003eShedid \u0026amp; Parrish Curl Styler\u003c\/a\u003e for the ultimate curly hold.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shedid \u0026 Parrish","offers":[{"title":"150ml","offer_id":37522833604761,"sku":"SP0004","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0451\/4535\/8489\/files\/CCS_AWBlank_2000_x_2000.png?v=1745336567"}],"url":"https:\/\/shedidandparrish.co.uk\/collections\/subscribe-save.oembed","provider":"Shedid \u0026 Parrish","version":"1.0","type":"link"}