Extract from Black Beauty & Hair
The Shedid & Parrish story started way back for founder Jessica Parrish, who spent many years trying to find natural hair products that both cared for and styled her curls. As an adopted, mixed-race child, Jessica’s parents did not know how to look after her hair and rarely did salon stylists, nor were there specific products available. These were the key drivers for her to create her brand Shedid & Parrish, and Jessica has worked tirelessly to ensure the product range is of salon quality whilst using only 100% natural and vegan ingredients.
What did you do before you became a beauty business founder?
Before starting Shedid & Parrish I spent over 20 years in the world of business, specialising in the food and real estate sector. Most recently, I was commercial director at Time Out Market where I grew their food and cultural market concept on an international scale and developed and opened five across North America! In addition, I also have an Executive MBA from Cranfield University.