Sustainability

Beautiful hair is a right, but it shouldn’t be at the expense of our planet…every decision we make is a considered choice

We are very conscious about doing business in the right way, from where we source our ingredients, to the waste create. Every action creates a reaction and we must be mindful of ours.

Our focus is to deliver the best in hair health – but how we do that is also key. From working with an all female co-operative for our Shea Butter, to using by-products of the food industry for our sweet almond oil to extracting our natural oils in the most sustainable way to reduce the impact on our environment. Our hair should feel great but not at the cost of our planet.

We are proudly plastic free, preferring recycled aluminium that can be refilled time and time again, vegan and cruelty free. We can ensure to be inclusive and conscious in every decision we make. We may not be perfect, but we are conscious and will continue to get better as we grow.