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Natural, vegan haircare for curly & textured hair

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Natural, vegan haircare for curly & textured hair

Click Here To See Full Collection

Premium hair ranges for curly, coily, kinky & wavy hair

Shampoo

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Conditioner

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Styling

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Collections

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Beautifully Strong Healthy Hair

Luxurious texture, luxurious feel, luxurious results

Consciously Ethical & Sustainable

Beautiful hair is a right

but it shouldn’t be at the expense of our planet

every decision we make is a considered choice

Trust, Inspire, Educate

Knowledge is power.

We are straight talking, honest and strive to help others make considered decisions, based on what matters most.

Don't just take our word for it

Customer Reviews

Kate Schwarz

Judge for the Natural Health Beauty Awards

"Even a few days after washing, this combination left my hair shiny and in great condition."

Christie S

Customer

"I can't believe how beautiful and smooth my curls are, and there's no crunchiness either. Winner!"

Saska Eynon

Customer

"The Shampoo combined with the Conditioner have literally brought my hair back to life!"

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Latest News

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Why Veganuary is the Perfect Time to Embrace Natural and Vegan Hair Care

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What is Your New Year’s Resolution for 2025 from Shedid & Parrish

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New Year’s Day is on the horizon, and Google searches are buzzing with questions like “How to start the new year off right?” and “What’s the best New Year’s resolution?” But here’s the thing—what ...

The Complete Guide to Christmas Day Hairstyles for Curly and Textured Hair

The Complete Guide to Christmas Day Hairstyles for Curly and Textured Hair

It’s the most wonderful time of the year—family brunches, heart-warming gift exchanges, and festive dinners that last long into the evening. As you finalise your holiday plans and pick the perfect ...