Q&A with Shedid & Parrish

Extract from The Beauty Reports Interview with Jessica, Shedid & Parrish CEO:

Can you describe your brand in just three words?

Natural, Inclusive, Empowering.

What sets Shedid & Parrish apart from the rest of the industry?

I don't know of another salon brand that puts curls at the heart of everything they do . . . we do. Because we only focus on curls, we can ensure that all curls types are seen, supported and celebrated.

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