Extract from The Beauty Reports Interview with Jessica, Shedid & Parrish CEO:
Can you describe your brand in just three words?
Natural, Inclusive, Empowering.
What sets Shedid & Parrish apart from the rest of the industry?
I don't know of another salon brand that puts curls at the heart of everything they do . . . we do. Because we only focus on curls, we can ensure that all curls types are seen, supported and celebrated.