Founder & Chief Hair Person, Jessica Parrish

Watch Founder's intro video

I think I have had a clear vision for a while now: to change the way we see, service and celebrate curly & textured hair. I was a mixed raced child adopted into a Caucasian family. It was very difficult finding products, services and knowledge for my hair type. It had a significant impact on my confidence not seeing my hair type reflected back around me. As I grew older, I began to experiment on my own and slowly learned to love my curls, in fact the bigger the better!

Working a lot in the USA meant being exposed to and trying numerous hair products. I decided then that I wanted to find something that really worked for me. Not just for me, I wanted to develop a range that would be natural and kind to all types of curls. So that no matter what your curl pattern, or how much your kink, you can feel confident that these products have been made specifically with curls in mind.   

My mission is twofold. First to ensure that curls the world over are seen in their natural beauty and celebrated for their uniqueness. Second, to be the go to business for trusted expertise, product, service and support to ensure hair positivity inspires confidence 

Cruelty Free 
Leaping Bunny - Shedid & Parrish

Shedid & Parrish believes that curly haircare products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand haircare products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

Vegan - Shedid & Parrish
Shedid & Parrish is proud to produce 100% natural, vegan products, all of which have been accredited with the Vegan Trademark. You can be confident that our products are both kind on your hair and scalp and the environment.
Scent Free
Scent Free - Shedid & Parrish
Shedid & Parrish products are derived from only the best natural ingredients that are needed for the benefit of your hair. We add nothing more so our products are naturally scent free, meaning you can use as much as you want and still choose your personal scent for the day.