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Copy of Our Story

Founder & Chief Hair Person 
Jessica Parrish

I think have had a clear vision for a while now… to change the way we see, service and celebrate curly & textured hair.   I was a mixed raced child adopted into a Caucasian family.  It was very difficult finding products, services and knowledge for my hair type… It had a significant impact on my confidence not seeing my hair type reflect back around me.  As I grew older I began to experiment on my own and slowly learned to love my curls, in fact the bigger the better! 

Working a lot in the USA meant being exposed to and trying numerous hair products, I decided then that I wanted to find something that really worked for me…Not just for me, I wanted to develop a range that would be natural and kind to all types of curls.  So that no matter what your curl pattern, or how much your kink, you can feel confident that these products have been made specifically with curls in mind.   

Our Why
To ensure that curls the world over are seen in their natural beauty and celebrated for their uniqueness.  To be the go to for trusted expertise, product, service and support to ensure hair positivity inspires confidence 

Cruelty Free 

Shedid & Parrish believe that cruel practices should not be employed in the testing of beauty products.  We are proud to ensure that all of the products within the Shedid & Parrish family are Leaping Bunny, cruelty free approved.  You can be confident that your hair can look and feel fantastic without causing harm.


Vegan Shedid & Parrish is proud to produce 100% vegan products which have been all been accredited by with the Vegan Trademark.