Pure Beauty Awards London 2021 - Shedid & Parrish Win Gold & Silver!

We are beyond excited to announce that Shedid & Parrish have won Gold & Silver Awards at the Pure Beauty Awards London 2021! The event, held in London on 28th October, was a magnificent event celebrating its 20th anniversary!

Pure Beauty Awards London 2021 results: 

Best New Hair Care Brand (Gold) – Shedid & Parrish

Best New Textured Hair Product (Silver) – Shedid & Parrish Afro Butter

We would like to thank everyone who voted for us, as these awards were open to public voting. Without your kind support we would not have won the award or be in the running for such a prestigious industry award.

Pure Beauty’s Editor Sarah Parsons, said: “For two decades Pure Beauty has recognised and honoured the best of brand and products on the market.

"This year was certainly no different as we shined a spotlight on those in the industry who inspire with their outstanding product launches, storytelling, and social innovation.

“Every award was well-deserved and it was the highlight of the year to celebrate all of your achievements throughout 2021.

“Congratulations to all of the winners, and thank you to everyone who attended!.”

For more information on the awards and the full list of winners, click here.