Our Ingredients: Natural Haircare Formulations

Our Ethos "Every ingredient must either enhance hair health or be essential to the formulation" otherwise it's not included. All our products are vegan and cruelty-free, containing only natural ingredients that truly work for your hair.

Every product comes with a complete ingredient list, you can explore here.

Abyssinica Oil Crambe Abyssinica

Renewable raw material that's easily grown and environmentally friendly. Adds softness, slip & shine without greasiness. Found in Silky Leave in Conditioner

Avocado Oil Persea Gratissima

Nourishing oil rich in fatty acids & vitamins. Includes Omega-6, Omega-9 and vitamin E that create a high gloss finish with no greasy feel. Found in Curl Styler

Castor Oil Ricinus Communis Seed

Stimulates hair growth. Nourishes, moisturises, coats & lubricates the hair which prevents breakage. Found in Deep Restoring Conditioner | Silky Leave in Conditioner | Afro Butter

Coconut Oil Cocos Nucifera

Superior absorption properties enable deep conditioning and moisture penetration. It is nourishing & hydrating delivering silky hair. Found in Afro Butter | Curl Styler

Corn Starch

Corn starch based active that works to minimise frizz ensuring smoother & sleeker strands. Protects in humidity against static & flyaways. Also helps define & hold the curl in pace. Found in Curl Styler | Curl Control Serum

Jojoba Seed Oil Simmondsia Chinensis Seed

Rich in omega-9 fatty acids & fatty alcohols to enhance moisture and shine. Delivers intense hydration, conditioning properties and as a powerful antioxidant. Protects against free radical damage caused by environmental aggressors. Found in Curl Styler

Olive Oil Olea Europea Fruit

Rich in omega-9 (oleic), Omega-6(linoleic) and palmitic fatty acids providing beautiful, healthy hair. Moisturising, smoothing & conditioning. Found in Deep Restoring Conditioner

Shea Butter Butyrospermum Parkii Butter & Ethyl Esthers

A natural emollient for Curly hair that delivers intense moisture, soothes the scalp and helps to reduce breakage. Used in both semi solid & liquid form for a luxurious feel and easy absorption. Semi Solid Found in Afro Butter | Deep Restoring Conditioner Liquid Form Found in Afro Butter | Curl Styler | Silky Leave in Conditioner

Soy & Wheat Amino Acids

Vegan alternative to Keratin. This active formed from soy & wheat amino acids increases hair strength, elasticity & protects against harsh salon processes & environmental stressers. Found in Deep Restoring Conditioner | Silky Leave in Conditioner

Sunflower Sprout Extract Helianthus Annuus

When Sunflower Sprout Extract combines with Tara fruit extract, it forms an active that protects against sun damage, heat & pollution. Combined, they provide a protective barrier - the hair's front line defence. Found in Afro Butter | Curl Control Serum | Curl Styler | Deep Cleansing Shampoo

Sweet Almond Oil Prunus Amygdalus Dulcis

Rich in omega-9 (oleic), Omega-6 (linoleic) and palmitic fatty acids for beautiful healthy hair. Provides hydration & wellbeing to restore the protective barrier. Adds shine and enhances hair growth. Found in Silky Leave in Conditioner

Tara Fruit Extract Caesalpinia Spinosa Fruit Extract

When Tara Fruit Extract combines with Sunflower Sprout Extract, it forms an active that protects against sun damage, heat & pollution. Combined, they provide a protective barrier - the hair's front line defence. Found in Afro Butter | Curl Control Serum | Curl Styler | Deep Cleansing Shampoo