Curl Culture & Community

Why Our Curls Are So Much Part of Who We Are and Our Identity, A Reflection on Hair, Heritage and the Human Need to Belong

Identity. It's such a simple word, yet it carries a universe of meaning. It’s how we see ourselves, how we make sense of our place in the world, and so often how the world sees us. As humans, we’re...

Embracing Our Roots: Hair, Identity, and National Adoption Day

Have you ever felt like you didn't quite fit in? Like there was something about you that set you apart from everyone else. For many adoptees, especially those adopted into families of different eth...

Hairdressers Near Me and The History of Hair Care

Chances are, over the course of your adult life you've Googled "Hairdressers Near Me" and as British Beauty Week approaches, it's the perfect time to celebrate the rich history of hairdressing salo...

Growing Up Mixed Race in Britain

Have you ever felt like you didn’t fit in, like you were different from everyone else?   For Jessica Parrish, founder of Shedid & Parrish, this feeling was something she knew well. Growing up a...

What’s in a name?

A brand name is so important.  It shares a brands’ values & its identity communicates what it believes in and who it represents and serves.  It sets the tone of a business and tells everyone wh...

Are We on The Cusp of a New Age of Beauty Equality?

For too long, there’s been a disparity between how we treat non-European hair which makes it firmly part of the wider conversation of racial inequality. And just as we’ve started to sow the seeds o...

Curls on Film: The Shifting Representation of Curls

From the Hollywood waves of the 50s to the rebel perms of the 80s, some of our most loved film and TV stars have turned the curl into a cultural icon. But can the same be said for true, natural cur...

The History of Curls: Hygiene, Insecurities and Our Quest to Be Beautiful

When we say that curly hair is not just a look, it’s a way of life, we mean it. It’s something us here at Shedid & Parrish think about, talk about and even dream about constantly! And we’re sur...

The Girl with the Big Hair

Curly hair is not just a look. It’s a way of life. One that’s full of as many twists and turns as those beautiful tresses themselves. Nobody gets this more than Shedid & Parrish’s founder, Jess...