Why We Use Recycled Aluminium at Shedid & Parrish
Plastic Waste is a Significant Problem in the Beauty Industry, We've Always Used Recycled Aluminium Here's Why
At Shedid & Parrish, we believe sustainability shouldn’t be a luxury - it should be a given. That’s why every decision we make, from ingredient sourcing to packaging, is designed to reduce our impact on the planet while delivering professional grade care for textured and curly hair. One of the most powerful choices we’ve made is using recycled aluminium for our packaging and here’s why it matters.
The Plastic Problem in Beauty
The beauty industry generates over 120 billion units of packaging every year; as has been highlighted by The INDUSTRY.beauty in their 2024 article; most of which are not recyclable. Plastic waste clogs our oceans, pollutes our landscapes, and takes centuries to break down. As a brand committed to protecting both people and the planet, we knew we had to be part of the solution - not the problem.
If Not Plastic Packaging, What are the Alternatives?
Glass is recyclable but heavy and fragile. Bioplastics are still debated in terms of true sustainability. Aluminium, on the other hand, is a game-changer. Not only is it infinitely recyclable, it’s also lightweight, durable, and helps preserve product integrity. That’s why we’ve chosen recycled aluminium as our primary packaging material.
5 Key Benefits of Choosing Aluminium
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Infinitely Recyclable
Aluminium can be recycled over and over without losing quality - unlike plastic, which degrades each time it’s processed. -
Lightweight & Travel-Friendly
Our sleek aluminium travel bottles are perfect for on-the-go styling and hydration, without the weight or waste. -
Durable & Protective
Aluminium keeps your products safe from light, air, and moisture - preserving their quality longer. -
Lower Carbon Footprint
Producing recycled aluminium uses 95% less energy than producing it from raw materials according to the International Aluminium Institute (IAI) -
Elegant & Reusable
Our minimalist designs aren’t just beautiful - they’re made to be refilled, reused, and cherished.
Sustainable Beauty, Reimagined
Shedid & Parrish packaging isn’t just aesthetically considered - it’s ethically driven oh and did we say beautiful too! Our refillable aluminium bottles are designed to be used again and again. They’re practical for travel, reduce single-use waste, and align with our mission to support mindful beauty routines.
It shouldn't be difficult to be considerate so we're making it easier for us all to do the right thing.
Conscious Packaging, Conscious Care
Our environment is precious. And while we’re proud of what’s inside every Shedid & Parrish product, we know what it’s packaged in matters too. By choosing recycled aluminium, we’re investing in a future where beauty and sustainability go hand in hand.
You can feel confident that with all of your Shedid & Parrish choices, you'll be considering the planet as well as your curls.
Every refill, every reuse, every conscious choice - it all adds up.
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