Extract from The Successful Founder:
Curly hair is not just a look, it is a way of life; one that is full of as many twists and turns as those beautiful tresses themselves. Nobody understands this more than Shedid & Parrish’s founder, Jessica Parrish. Jessica has lived the confusion that comes with it and is ready to help others transform their own experiences into the confidence they need to embrace, rather than conquer, their curls once and for all. Jessica founded Shedid & Parrish in February 2021, a new to market hair care brand that has been specifically formulated with all types of curly and textured hair in mind. We were delighted to catch up with Jessica recently to learn more about her entrepreneurship journey.