Extract from The Independent:
Spring is here and with pub gardens and other outdoor spaces reopening, it feels like our social lives are slowly returning. The even better news for beauty obsessives? There’s a new wave of cult brands and launches that promise to keep us looking selfie ready through the joyous sun soaked days to come.
Whether you’re in the market for some new skincare or you’re looking to stock your shower tray with some fancy shampoo, we’ve scoured the scene to find the new and little-known beauty brands that are set to make their mark on the industry this year.
Here are the new cult buys to have in your stash this summer.
Shedid & Parrish
Specifically formulated for curly and afro hair, this vegan haircare range is both kind to people and kind to the planet. All of Shedid and Parrish’s products come in recyclable packaging, are cruelty free and fragrance-free, and the formulations are also 100% natural too, so there are no skin nasties lurking inside.
Designed to celebrate natural hair texture, the brand are fast gaining fans with their deeply cleansing shampoo and conditioner, as well as leave-in serums and curl stylers. The formulations use natural ingredients like shea butter and castor oil help to add moisture, control frizz and improve hair strength and elasticity over time.