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Article: METRO: Masked Hair Heroes

METRO: Masked Hair Heroes
Clipping

METRO: Masked Hair Heroes

Extract from METRO:

If you haven’t already booked in your post-lockdown hair appointment, you could be waiting a whole lot longer – at Michael Van Clarke’s London salon the waiting list id 3,500-strong.

However, though our ends may be splitting and our greys showing, Van Clarke says a year of working from home may actually have left our hair healthier.

Research conducted by his salon showed that 40 per cent of us are dyeing our hair less often, and 78 per cent have ditched the straighteners, curlers and heat stylers, and have noticed hair is not as dry, frizzy and damaged. Perhaps that’s because a third of us are letting our hair air-dry and more than two-thirds of respondents say they’ve used a hair mask throughout the pandemic (unsurprisingly, MVC’s best-selling product over the past 12 months has been his 3 More Inches LifeSaver UV hair mask; £24.50, vanclarke.com).

Talking of masks, launching just in time for the easing of lockdown is Shedid & Parrish’s new 100 per cent natural and vegan haircare range, aimed at curly and textured hair. We love the Silky Leave-in Conditioner, £27, and the hero hydrating and nourishing Afro Butter, £29, shedidandparrish.co.uk, which moisturises wile also softening frizz.

The lesson? Reach for a hair mask and step away from the dryer!

Alison Tyler

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