Skip to content

Sign up for free delivery on orders over £65

Cart

Your cart is empty

Article: Review: Shedid & Parrish's Curly-Hair-Care Line Helped Me Achieve My First Successful, Silky Twist-Out

Popsugar

Review: Shedid & Parrish's Curly-Hair-Care Line Helped Me Achieve My First Successful, Silky Twist-Out

Shedid & Parrish is the only curly-hair-care line that you'll ever need — no, seriously. I used the entire product range for one week, and all of a sudden, I was able to achieve my first successful twist-out (by my standards, at least). Even my wash-and-gos lasted up to three days, which is revolutionary given my lazy Afro hair sleeping habits. The best part about Shedid & Parrish? It's completely natural, vegan, unscented, and recyclable — and it's specifically formulated for curly, coily, and Afro-textured hair.

"I've struggled just to find the right products, the right stylist, and the right information for such a long time," Shedid & Parrish founder Jessica Parrish told POPSUGAR. "I'm mixed race and adopted, so hair comes from all sorts, who knows where? My parents didn't really know how to look after it, and I went through lots of trial and error . . . Fast forward 30 odd years, and I still didn't see a clear market of products for curls on the high street. It's still quite difficult, and that's really why I wanted to create the brand. I just wanted something that was simple, really clear to understand, and that was for curls. So it doesn't matter if you've got a light curl or a tight curl, or a this or a that. If you've got curly hair, this is for you."

Read more...

Read more

How Growing Up Mixed Race and Adopted Led Jessica Parrish to Start a Curly-Hair Brand For the High Street

How Growing Up Mixed Race and Adopted Led Jessica Parrish to Start a Curly-Hair Brand For the High Street

Too often, the best beauty stories go Untold, solely based on a person's skin colour, religion, gender expression, disability, or socioeconomic status.

Read more
METRO: Masked Hair Heroes

METRO: Masked Hair Heroes

Launching just in time for the easing of lockdown is Shedid & Parrish’s new 100 per cent natural and vegan haircare range, aimed at curly and textured hair. We love the Silky Leave-in Condition...

Read more