Extract from Hair Magazine Online:
Shedid & Parrish has been created with curl and texture in mind. Founder Jessica Parrish spent many years trying to find natural hair products that both cared for and styled her curls. As an adopted, mixed race child, Jessica’s parents did not know how to look after her hair and rarely did salon stylists, nor were there specific products available. These were the key drivers for her to create Shedid & Parrish, and Jessica has worked tirelessly to ensure the quality product range uses only 100% natural and vegan ingredients. The brand name combines both her natural and her adopted parents’ last names representing the mixing of cultures, hair types and need for the passing on of knowledge and skills.
Specifically created for all types of curly and textured hair, Shedid & Parrish products are vegan, 100% natural, scent free and cruelty free. All six products are formulated by an ethical manufacturing partner in South Africa using only the best 100% natural and vegan ingredients specifically for the needs of curly hair and, thanks to this, not only the quality and texture of hair is improved but also its health and strength. As the brand represents all things natural, it is dedicated to using sustainable packaging and all products come in light and re-usable aluminium bottles with product details printed directly onto the bottle rather than using labels. Additionally, bottles are sold with screw caps as standard so that bottle pumps can be reused and further waste is avoided.