Eliminating Dryness
Dryness is one of the most common challenges for curly and textured hair. Unlike straight hair, natural oils from the scalp struggle to travel down the hair shaft, due to the bends and twists in the hair strand. As a result, curly hair naturally struggles to retain moisture, leaving strands feeling dry, brittle, or prone to breakage.
Environmental factors like heat, humidity, wind, and hard water can also strip moisture.
curly hair needs consistent hydration and moisture-locking care. Hydrating cleansers and conditioners with humectants like glycerin or aloe vera help attract water to the hair, while emollients such as shea butter, coconut oil, or jojoba oil seal that moisture in. This helps to support elasticity, reduce frizz, and strengthen the hair’s natural barrier.
Moisture Enhancing Products
Silky Leave in Conditioner
A light weight, easy slip conditioner that offers enriching oils without weighing down the hair. Use as a regular refresh and leave in the hair for lasting benefit
Deep Restoring Conditioner
Treat your curls to a deeper treatment, by leaving the Restoring conditioner to infuse under heat as a mask. Enriched with Olive Oil, Shea Butter and Castor Oil with intense moisturising properties for strength and vitality
Afro Butter
This award winning butter, rich in Shea in both semi-solid & liquid form ensure the goodness penetrates the hair without stickiness or weight. The perfect food for your hair
This leave in is so light. It doesn't weigh my fine, low density hair down at all. I'm over 3 years into my curly journey and it has quickly become one of my must haves, along with the serum.
Amanda Edgell
So moisturing but giving me a shot of protein which my hair badly needs. Thank you!
Mel Gard
Medium weight, non-greasy cream that softens and lubricates the hair very effectively. Quite possibly the best product for natural Black hair I have ever encountered.
John A