Ingredients & Sustainability

D is for D-Panthenol : A scientific solution for getting Vitamin B5 into your curl routine.

So first things first, what is Vitamin B5 and what can it do for our curls.  Vitamin B5 is an active nutrient that when consumed, helps with nutrition, metabolism and internal health.  When conver...

C is for Coconut : Nature's most versatile ingredient... and one curls simply can't live without

When it comes to powerhouse ingredients, few can rival the humble coconut. Found on tropical coastlines across the world, every part of the coconut palm has been used for centuries. From food and d...

B is for Butyrospermum Parkii Butter : Or as we more Commonly Know it Shea Butter

Is Shea Butter the Holy Grail of Curl Care? If you've ever turned over a bottle of shampoo, conditioner, or styling product and wondered what Butyrospermum Parkii Butter is, you're not alone. The g...

A is for Alcohols: The Good, The Bad & The Most Misunderstood Ingredients in Haircare

"Alcohol in hair products is bad for your hair." It's one of the most common statements you'll hear in the curly hair community. But here's the truth: not all alcohols are created equal. In fact, s...