Definition & Hold
Getting the right definition & hold for your curls can be a struggle.
Our award winning vegan products leave hair defined with hold that lasts all week.
Get Great hold, defined curls whilst retaining natural movement.
Curl Defining Products
Curl Control Serum
Innovative curl enhancing properties that define and hold the curl with no crunch. Get smoother strands, less frizz shine.
Ideal for all curl patterns for additional hold and shine, seal and protect.
Curl Styler
Rich in Jojoba Oil, Avocado Oil and Coconut Oil to infuse the hair with healthy nourishment whilst defining and holding the curl.
Ideal for curl patterns for hold, definition and shine. Lightweight so it won't weigh the hair down .
Afro Butter
For afro textured hair and tighter curl this rich butter delivers soft hair, definition and shine. The perfect styling aid when your curls hold well but need additional nourishment.
Ideal for the tightest curls and afro textured hair where nourishment over hold is the aim.
A perfect finishing product and game changer for hold and getting rid of annoying frizz!
Anne Clay
Obsessed. Total gamechanger for my wild - now lovely and bouncy and glossy for days - hair.
Kirsty Sutherland
I’ve tried lots of Afro products, as my hair can be quite dry and difficult to style but I’ve never found anything as good as this.
Carly Johnson
Tips for Defined Curls
Are you looking for volume or definition? Why not have both.
Remember to;
Touch less - The more you touch your hair, the more your break the hold. Leave it alone for longer lasting hold.
Product Layering - Apply the curl styler first to define the curls and lock in moisture. Then the serum for further hold and to lock in the moisture.
Styling - Section the hair whilst styling to ensure that the product is coating each strand, rather than just the ones on top.