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Natural, vegan haircare for curly & textured hair

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Premium hair ranges for curly, coily, kinky & wavy hair

Shampoo

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Conditioner

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Styling

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Beautifully Strong Healthy Hair

Luxurious texture, luxurious feel, luxurious results

Consciously Ethical & Sustainable

Beautiful hair is a right

but it shouldn’t be at the expense of our planet

every decision we make is a considered choice

Trust, Inspire, Educate

Knowledge is power.

We are straight talking, honest and strive to help others make considered decisions, based on what matters most.

Don't just take our word for it

Customer Reviews

Kate Schwarz

Judge for the Natural Health Beauty Awards

"Even a few days after washing, this combination left my hair shiny and in great condition."

Christie S

Customer

"I can't believe how beautiful and smooth my curls are, and there's no crunchiness either. Winner!"

Saska Eynon

Customer

"The Shampoo combined with the Conditioner have literally brought my hair back to life!"

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Latest News

Hair Care Bundles to Consider for Black Friday

Hair Care Bundles to Consider for Black Friday and Beyond

Ever stood in front of a shelf full of hair products, completely overwhelmed and unsure of what to grab? We've all been there. That's where the magic of hair care bundles comes in—so we curated p...

The Best Shampoo for Hair

The Best Shampoo for Hair

Let’s be real—finding the best shampoo for your hair can feel like searching for a needle in a haystack. With shelves overflowing with options, how do you pick the one that’s just right for you? We...

Natural Hair Products and Why You Should Consider Them

Natural Hair Products and Why You Should Consider Them

We've got some exciting news to share! Shedid & Parrish has been shortlisted by Natural Products in their Who’s Who in Natural Beauty. To celebrate this milestone, we thought it would be the pe...