Cart

Your cart is empty

Natural, vegan haircare for curly & textured hair

See Full Collection

Premium hair ranges for curly, coily, kinky & wavy hair

Shampoo

View
Collection

Conditioner

View
Collection

Styling

View
Collection

Collections

View
Collection

Beautifully Strong Healthy Hair

Luxurious texture, luxurious feel, luxurious results

Consciously Ethical & Sustainable

Beautiful hair is a right

but it shouldn’t be at the expense of our planet

every decision we make is a considered choice

Trust, Inspire, Educate

Knowledge is power.

We are straight talking, honest and strive to help others make considered decisions, based on what matters most.

Don't just take our word for it

Customer Reviews

Kate Schwarz

Judge for the Natural Health Beauty Awards

"Even a few days after washing, this combination left my hair shiny and in great condition."

Christie S

Customer

"I can't believe how beautiful and smooth my curls are, and there's no crunchiness either. Winner!"

Saska Eynon

Customer

"The Shampoo combined with the Conditioner have literally brought my hair back to life!"

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Latest News

British Beauty Week 2024

British Beauty Week 2024

In case you’re not familiar, British Beauty Week is a five-day event running from the 23rd to the 27th of October, dedicated to exploring the future of beauty, celebrating innovation, and highlig...

Growing Up Mixed Race in Britain

Growing Up Mixed Race in Britain

Have you ever felt like you didn’t fit in, like you were different from everyone else? For Jessica Parrish, founder of Shedid & Parrish, this feeling was something she knew well. Growing up a...

How to Care for Textured Hair: A Complete Guide

Caring for textured hair can be a beautiful, yet complex journey. We understand that textured hair comes with its own unique challenges and requires specific care to maintain its natural beauty. Wh...