Natural, vegan hair brand for healthy, strong frizz free curls

AVAILABLE UNTIL 30TH MARCH

£5 OFF OUR STARTER KIT!

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GET THE FEELING OF FABULOUS SALON CURLS, FROM THE COMFORT OF HOME

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PROUD TO BE A MULTI-AWARD WINNING HAIRCARE BRAND

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Discover our best sellers

Curl Styler Full size and Travel size available

£36.00

(4.9)

Deep Cleansing Shampoo Full size and Travel size available

£27.00

(5.0)

Curl Control Serum Full size and Travel size available

£34.00

(5.0)

Silky Leave In Conditioner Full size and Travel size available

£33.00

(5.0)

Deep Restoring Conditioner Full size and Travel size available

£33.00

(5.0)

Afro Butter Full size and Travel size available

£38.00

(4.9)

Curls with Confidence

£65.00

(4.7)

Gift Set - The Mini's Collection

£75.00

(5.0)

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Beautifully Strong Healthy Hair

Luxurious texture, luxurious feel, luxurious results

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Consciously Ethical & Sustainable

Beautiful hair is a right.

But it shouldn’t be at the expense of our planet.

Every decision we make is a considered choice.

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Trust, Inspire, Educate

Knowledge is power.

We are straight talking, honest and strive to help others make considered decisions, based on what matters most.

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Don't just take our word for it

Customer Reviews

Kate Schwarz

Judge for the Natural Health Beauty Awards

"Even a few days after washing, this combination left my hair shiny and in great condition."

Christie S

Customer

"I can't believe how beautiful and smooth my curls are, and there's no crunchiness either. Winner!"

Saska Eynon

Customer

"The Shampoo combined with the Conditioner have literally brought my hair back to life!"

Jolie

Customer

"Thanks for such an amazing product, I never felt so confident with my curls and always straightened my hair instead!"

Florence Knapp

Customer

"Lives up to its promises, my hair feels deeply pampered, nourished and manageable!"

Latest News

What Makes a Good Wash Day? A Guide to Self-Care for Curly Hair

Discover how to turn wash day into a self-care ritual. Explore tips from Shedid & Parrish to reset, replenish and redefine your curly hair routine for healthier, happier hair.